The Story of Roocou

When did I first discover Fashion

I don't remember the exact day I fell in love with Fashion , but I do remember why.

I always found Fashion to be a way of introducing yourself without having to say a word. You can tell the whole world about your personality just by the type of clothes you wear. It is also a way to express yourself. It provides a creative outlet that we can constantly change and develop.

It can be a way of life, and even a profession. Fashion is an art form, a glimpse into someone’s personality. Fashion is full of seriousness, playfulness, a conception of distraction, entertainment, exhibition. Fashion is an individual’s statement of self-expression.

My love for fashion and styling has made a real impact on my life and my confidence and represents my character well.

I created Roocou to offer you opportunity to purchase from multiple styles and designs from a variety of fashion brands from all over the world offering you an alternative to the High Street whilst on trend with the seasons ahead .

It’s always been my belief that you have to invest in your personal self and I am hoping that the site creates an unforgettable experience for you all with a need to repeatedly return.

Enjoy Roocou
Founder – Ruth Counsell

Discovery Lead To The Creation

How did this discovery lead to the creation of Roocou?

I was asked once in a working forum a few years ago to select one word that I felt best describes who i want to be – I chose the word “unforgettable”, because that’s what I believe everything in life should be if you apply the effort to it that it deserves.

I decided to create Roocou as I wanted to share this passion with like minded women to empower them all over the world. Allowing them to share in my passion and expression with the clothing styles showcasing at Roocou right now. So women could achieve a look that represents them personally and brings them confidence.

How we Are Different

The Roocou Difference

Roocou purchases from multiple fashion label suppliers who are looking for exposure for their designs. We give them a platform by purchasing limited quantities of items from their clothing ranges for our boutique. So you'll look and feel extraordinary every single day.

Join us Today

Roocou is a Journey

Join today by becoming a Roocou Insider.

Delivers Around
the World

Style no matter where you are!

24/7 Fashion Boutique

Hand-picked, exclusive styles designed to work together.

100% Satisfaction

Try it, love it, or get your money back.

High Fashion For Less

High street fashion without the high street price.